The course will be delivered in 78weeks (1.5 years).

Full time study for 63 weeks and a break period of 15 weeks between 6 study terms. Each study term is approx. 10 weeks long.

The scheduled contact study per week are 20 hours.

The classes are scheduled per study week for two full days (09 am to 05 pm) and third half day (either 09 am to 01 pm or 01 pm to 5 pm). There are also additional 10 hours of self-study scheduled per study week for students.

Intake Dates – 2021
13 Jan, 24 Feb, 14 Apr, 19 May, 7 Jul, 11 Aug, 29 Sep, 1 Nov

Intake Dates – 2022
12 Jan, 23 Feb, 13 Apr, 18 May, 6 Jul, 10 Aug, 28 Sep, 31 Oct

AQF Level

Entry Requirements
Applicants must have completed Australian year 12 or equivalent overseas qualifications and be 18 years or older at the time of commencement. Overseas applicants are required to demonstrate English language proficiency of IELTS 5.5 equivalent. For complete details please refer to entry requirements.

Entry to this qualification is limited to those individuals who have completed the following three core units from BSB52415 Diploma of Marketing and Communication.

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

The detailed fee and refunds information is available at

Qualification Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Type:
Business Services Training Package Qualification

Course Structure
Total number of units = 12
Core Units = 3  Elective Units = 9

  1. BSBMGT616 Develop and implement strategic plans (core)
  2. BSBADV602 Develop an advertising campaign (core)
  3. BSBMGT609 Develop a marketing plan (core)
  4. BSBMGT615 Contribute to organisational development (elective)
  5. BSBMGT605 Provide leadership across the organisation (elective)
  6. BSBINM601 Manage knowledge and information (elective)
  7. BSBMGT617 Develop and implement business plan (elective)
  8. BSBMKG603 Manage the marketing process (elective)
  9. BSBMKG607 Manage market research (elective)
  10. BSBMKG608 Develop organisational marketing objectives (elective)
  11. BSBINN601 Lead and manage organisational change (elective)
  12. BSBFIM601 Manage finances (elective)

For further details about each unit of competency please refer to BSB61315 Advanced Diploma of Marketing and Communication

Mode of Delivery
Face to face training.

Location of Delivery
Ironwood Institute is located at Level 3, 68 Grenfell Street, Adelaide 5000. The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle and congenial learning environment. The site is well connected by public transport (bus, tram and train).

Assessment Methods
Assessment methods include but are not limited to: Role plays; observation/demonstration of practical skills; Case studies; Written reports; Presentations; Written/oral tests.

On successful completion of this course you will be awarded with BSB61315 Advanced Diploma of Marketing and Communication. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).

Qualification Pathways
Some examples of pathways after this course has been completed include, but are not limited to: Bachelor of Business (Marketing), Bachelor of Marketing and Communication, and Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee automatic pathway to a university degree and advise students to seek confirmation with the university). Please refer to  Ironwood University Pathways for further details

Employment Opportunities
Job roles and titles vary across different industry sectors.  For those with appropriate work experience, knowledge and skills gained from this Advanced Diploma can help the candidate to take on the following management positions which includes but not limited to:

  • Account director
  • Account planning manager
  • Client services director
  • Client services executive
  • Global, national or regional marketing manager
  • Marketing strategist

(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).

Work-based Training
Not applicable

Work Placement
Not applicable

Material and Equipment Required
Not required

Commencement Dates
There will be monthly intake for on-shore students and a quarterly intake for overseas students. Please contact for confirmed dates.

Support Services

Obligations and Rights of Learners

Institute Policies and Procedures

Consumer Protection
The ESOS legislation provides consumer protection to the enrolled students at Ironwood Institute. The written agreement, and the right to make complaints and seek appeals of decisions and action under various processes, does not affect the rights of the student to take action under the Australian Consumer Law if the Australian Consumer Law applies.               

Overseas Students Health Cover
It is a condition of student visas that international students and accompanying dependents must hold valid Overseas Student Health Cover (OSHC) for the entire duration of their study in Australia. The OSHC rate will vary depending on the personal circumstances and duration of stay in Australia. OSHC is a private health care arrangement, equivalent to Australia’s Medicare system, which helps cover the costs of medical treatments in and out of hospital, should you get sick or have an accident.

Ironwood Institute recommends OSHC provider Australian Health Management (AHM). However, this recommendation does not restrict you from obtaining OSHC from a provider of your choice. A list of approved providers can be found on the Department of Health and Aging website