The course will be delivered in 78weeks (1.5 years).
Full time study for 63 weeks and a break period of 15 weeks between 6 study terms. Each study term is approx. 10 weeks long.
The scheduled contact study per week are 20 hours.
The classes are scheduled per study week for two full days (09 am to 05 pm) and third half day (either 09 am to 01 pm or 01 pm to 5 pm). There are also additional 10 hours of self-study scheduled per study week for students.
Intake Dates – 2021
13 Jan, 24 Feb, 14 Apr, 19 May, 7 Jul, 11 Aug, 29 Sep, 1 Nov
Intake Dates – 2022
12 Jan, 23 Feb, 13 Apr, 18 May, 6 Jul, 10 Aug, 28 Sep, 31 Oct
There are no entry requirements for this qualification. Applicants must be 18 years or older at the time of commencement. For complete details please refer to Domestic entry requirements.
Entry to this qualification is limited to those individuals who have completed the following three core units from BSB52415 Diploma of Marketing and Communication.
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
The detailed fee and refunds information is available at https://ict.edu.au/domestic-students-fees-and-refunds/
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Business Services Training Package Qualification
Total number of units = 12
Core Units = 3 Elective Units = 9
- BSBMGT616 Develop and implement strategic plans (core)
- BSBADV602 Develop an advertising campaign (core)
- BSBMGT609 Develop a marketing plan (core)
- BSBMGT615 Contribute to organisational development (elective)
- BSBMGT605 Provide leadership across the organisation (elective)
- BSBINM601 Manage knowledge and information (elective)
- BSBMGT617 Develop and implement business plan (elective)
- BSBMKG603 Manage the marketing process (elective)
- BSBMKG607 Manage market research (elective)
- BSBMKG608 Develop organisational marketing objectives (elective)
- BSBINN601 Lead and manage organisational change (elective)
- BSBFIM601 Manage finances (elective)
For further details about each unit of competency please refer to BSB61315 Advanced Diploma of Marketing and Communication
Mode of Delivery
Face to face training.
Location of Delivery
Ironwood Institute is located at Level 3, 68 Grenfell Street, Adelaide 5000. The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle and congenial learning environment. The site is well connected by public transport (bus, tram and train).
Assessment methods include but are not limited to: Role plays; observation/demonstration of practical skills; Case studies; Written reports; Presentations; Written/oral tests.
On successful completion of this course you will be awarded with BSB61315 Advanced Diploma of Marketing and Communication. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).
Some examples of pathways after this course has been completed include, but are not limited to: Bachelor of Business (Marketing), Bachelor of Marketing and Communication, and Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee automatic pathway to a university degree and advise students to seek confirmation with the university). Please refer to Ironwood University Pathways for further details
Job roles and titles vary across different industry sectors. For those with appropriate work experience, knowledge and skills gained from this Advanced Diploma can help the candidate to take on the following management positions which includes but not limited to:
- Account director
- Account planning manager
- Client services director
- Client services executive
- Global, national or regional marketing manager
- Marketing strategist
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
Material and Equipment Required
Obligations and Rights of Learners
Institute Policies and Procedures
The Australian Consumer Law provides consumer protection to the enrolled students at Ironwood Institute. The written agreement, and the right to make complaints and seek appeals of decisions and action under various processes, does not affect the rights of the student to take action under the Australian Consumer Law if the Australian Consumer Law applies.